The simultaneous convening of the Two Sessions is not only a concentrated release of Minedi's accumulation over the past decade, but also a clear signal of its future-oriented approach and redefinition of the industry landscape.

Product Upgrade

From 'Single Product Breakthrough' to 'Matrix Leadership': An Innovative Leap

The Tianjin Exhibition has always been an industry trendsetter, so what product surprises will Minedi present this time? Perhaps it will no longer be a simple debut of blockbuster new products, but a systematic display of its product matrix.

From the J20 achieving over 30,000 orders at last year's Tianjin Exhibition to the J35F becoming a viral sensation on Douyin (TikTok), Menend has demonstrated its precise grasp of market trends. In recent years, while maintaining its existing strengths in exterior design, power performance, and intelligent control, Menend has further expanded into more scenario-based and segmented products. Whether it's short-distance urban commuting or daily travel for families with multiple children, Menend is responding to the real needs of different user groups with a more complete product portfolio.

This upgrade from 'blockbuster products' to a 'matrix' reflects the simultaneous maturation of its R&D system, supply chain collaboration, and user insight capabilities. The debut of Minedi's new products at this Tianjin exhibition is highly anticipated!

Supply Downstream

Strengthening the Foundation of Quality Through Deep Integration into the Industrial Chain

The confidence to upgrade products stems from a deep-rooted commitment to the supply chain and manufacturing. On March 20th, Minedi and Tianneng Battery officially signed a strategic cooperation agreement for 1 million batteries. The significance of this move goes far beyond the scale of procurement itself.

Meanwhile, on March 22, the first vehicle rolled off the production line at Minedi's new digital workshop, marking a new milestone in production capacity and quality control. Currently, Minedi has an annual production capacity of 400,000 units, and its sales network covers the whole country and exports to more than 50 countries and regions around the world. It can be said that from digital manufacturing to the integration of key component supply chains, Minedi is further solidifying the quality support behind its 'cost-effectiveness' and winning the favor of consumers in more countries around the world.

Brand Outwards

From Industry Recognition to Value Recognition

If products and supply chains determine a company's lower limit, then brand power determines its upper limit. Following its appearance on Zhejiang TV's New Year's Eve Gala in 2025, Menedi is about to usher in another brand highlight moment—appearing in China Airlines' in-cabin advertising.

From television to aviation, Minedi's brand communication path is clearly discernible: from an industry brand to a public brand, from product recognition to value resonance. The continuous improvement of Minedi's brand awareness and influence will translate into increased pricing power for dealers and greater customer trust.

At the Fortune Summit on March 27th, Menendi will unveil a 30 million RMB policy support package covering multiple dimensions including market promotion, sales enhancement, and terminal image upgrades. This combination of 'brand building + channel empowerment' will help distributors shift from simply 'selling products' to 'managing the brand.'

Conclusion:

Looking back at Menendi's development trajectory, independent research and development, product breakthroughs, and brand building have constituted the three pillars supporting its steady upward progress over the past decade. At the start of this new decade in 2026, the simultaneous holding of the Tianjin Exhibition and the Fortune Summit is more like a systematic review of its capabilities.

From expanding its product portfolio to upgrading its supply chain and manufacturing capabilities, and continuously amplifying its brand awareness, Menendy is responding to the competitive logic of the industry's second half with a more complete system of capabilities. For distributors, choosing a company is no longer just about short-term policy benefits, but also about whether it can provide long-term support in the three dimensions of product, manufacturing, and brand. In this sense, Menendy has ignited expectations and is more worthy of choice and trust!